Our History - From the Beginnings to Today

A New Beginning from the Ruins (1945)

When Eberhard Fischer returned to Pforzheim from captivity in September 1945, he found his hometown in ruins. The family home and business premises had been completely destroyed during the bombing raid of February 23, 1945. His father, Karl Fischer, had lost his life in the war.

Together with his brother Alexander Fischer, he nevertheless dared to make a new beginning – with courage, determination, and the firm will to continue the family tradition.

The Roots: Founded in 1895

As early as 1895, Carl Christian Fischer founded a trading business for workshop supplies in the gold city of Pforzheim.

As a trained engraver and goldsmith, he knew exactly what jewelry manufacturers required. From a small assortment of files, saws, and gravers, a respected specialist business emerged through diligence and expertise – well known far beyond the city.

Despite setbacks caused by the First World War and inflation, the company successfully maintained its position in the market.

Reconstruction and Growth (1945–1960s)

After the war, everything had to start from scratch – first in a small sales space, later in a temporary barrack at the original location.

The currency reform of 1948 marked the beginning of economic recovery. In 1954, the new company building on Untere Ispringer Straße (today Berliner Str.) was occupied. The product range expanded, and industrial agencies were added.

In 1964, the first comprehensive mail-order catalog was published – a milestone. Fischer developed into one of the leading specialist mail-order suppliers for goldsmiths and jewelers.

Growth and Expansion (1970s–1990s)

In 1974, the company exhibited for the first time at INHORGENTA in Munich and was one of the very first exhibitors.

In 1978, the company Wilhelm Woeckel, Stuttgart, was acquired. Its inventory and customer base were integrated into Pforzheim.

With the early introduction of modern IT systems starting in 1981, continuous expansion of the product range, and international shipping, the company grew steadily. By the 1990s, hundreds of thousands of catalogs were already being distributed worldwide.

Generational Change and Modernization

The next generation assumed responsibility at an early stage. In 2003, Hansjörg Fischer was appointed Managing Director.

Alexander Fischer passed away in 2013, and Eberhard Fischer in 2018 – both shaped the company for decades with extraordinary dedication.

Since 2018, Sascha Duschek has joined the management team. Together with a dedicated staff, the tradition continues in a modern form.

Product Range & Expertise

• Machines, tools, and equipment
• Working materials and chemicals
• Findings, gemstones, and pearls
• Everything from a single source

In 2017, the extensive gemstone inventory of MarGems was acquired. More than 10,000 new items have since expanded the product range.

125 Years of Fischer (2020)

To mark its 125th anniversary in 2020, the company thanked its customers with a major anniversary promotion.

Due to the COVID-19 pandemic, no public celebrations were held – instead, charitable organizations were supported through donations.

Fischer Today

What began in 1895 as a small tool supply business has become one of the best-known mail-order companies for jewelry manufacturers.

Wherever jewelry is produced, repaired, or restored, the large yellow specialist catalog is recognized – along with the name Fischer from the gold city of Pforzheim.

Tradition, expertise, and professional advice – for over 125 years.